Heriot-Watt University is a forward-looking, research-focused university, with world-leading expertise in science, engineering, business management, languages and design. Our mission is the creation and exchange of knowledge for the benefit of society. Since its foundation in 1821, the University has taken pride in supporting academically excellent research which delivers significant impact to industry and beyond. We have a strong track record of engagement with the private sector, other universities, professional institutions, and the general public.
We are seeking a Head of Marketing and Student Recruitment for our Malaysia campus, who will promote and enhance our brand and reputation, from market strategy to hands-on delivery of promotional campaigns and high-profile events. Critically, you will make a real difference to student recruitment at our Malaysia campus and a significant contribution to the wider global university.
A key member of the senior management team at the campus, you will report to the Malaysia Campus Chief Operating Officer and will have a strong functional link to the Directors of Marketing and Communication and Student Recruitment based in the UK. Leading a team of 15 people, you will develop and deliver brand-led marketing and recruitment campaigns that cost-effectively target potential students, drive enquiries and generate applications that your team will convert into enrolled students. This will include digital campaigns and recruitment through building strong links with all the campus stakeholders, from governmental agencies and alumni to professional bodies, industry and commerce and others. You will also enhance the reputation and brand of Heriot-Watt University in Malaysia through effective management of the media / social media and the delivery of high impact corporate events and VIP visits.
You will have relevant, demonstrable experience of marketing and / or university student recruitment, with a proven track record of delivering brand-led marketing / customer acquisition campaigns and related activities, ideally within a large, complex, global organisation.
This is an exciting new position for the Times and Sunday Times ‘International University of the Year’, at a time when Heriot-Watt University is championing and driving forward our key priorities of quality and global distinctiveness in teaching, research and key areas of innovation.
How to Apply:
Enquiries or applications can be made, in confidence, to Mary Comer on +44 7408 850 797 or email email@example.com
Applications for this position close on Wednesday 7th March 2018.Download the Head of Marketing & Student Recruitment information pack here